Throughout my journey as a undergrad student trying to navigate my marketing career path, I was able to obtain an internship at Playbook public relations and marketing firm. This internship grants me the opportunity to see how to work closely with clients to improve their brand image. During this internship, i’ve been able to look through the lens of an agency compared to a direct client side of brand imaging. My time at Playbook teaches me how to work thoroughly with annual reports, social media calendars, media mention reports, agendas and other important attributes to marketing.